Bubini
A digital experience for a Pesaro pizzeria, designed to showcase its menu and simplify the path from discovery to ordering.
- +13%
- Visits recorded since the site launched
- -10%
- Annual cost to update and print the physical menu
The problem
Bubini needed a more distinctive, action-oriented digital presence: not just a place for venue details, opening hours, and contacts, but an experience that could showcase its offer and quickly guide people towards ordering or getting in touch. The challenge was to keep the experience immediate and appetising, especially on mobile, where most users search for a restaurant, browse the menu, and decide how to order.
What we built
We designed and developed a website with a direct visual character, built to make the brand recognisable and the menu easy to explore. Its structure guides visitors from essential information to product discovery, with clear calls to action that turn interest into a concrete next step. The project was designed mobile-first, with a focus on readability, fast navigation, and visual hierarchy. This makes the website an owned reference point for people searching for Bubini online, beyond third-party platforms.
How it went
A fast, recognisable website that makes Bubini easier to discover, browse, and contact, creating a digital channel aligned with the venue’s identity.
In short
Bubini Pizzeria is a web project created to give a local restaurant a more contemporary and independent digital identity. For a neighbourhood restaurant, a website should not simply be a showcase: it should reduce the distance between a craving for pizza and the moment a customer chooses to order, book, or get in touch. The work therefore starts with information hierarchy. The menu, food selection, contact details, and practical information should be available quickly, without overloading visitors with unnecessary content or steps. The design uses imagery, typography, and calls to action to keep the experience expressive while focused on conversion. The result is a modern, extensible digital foundation: an owned channel that can grow over time through new sections, promotional initiatives, seasonal menus, or direct ordering flows.
Highlights
- Mobile-first experience for users deciding where and how to order
- Information architecture focused on menu, contacts, and action
- Visual identity designed to make the venue stand out online
- Clear calls to action for contact, booking, or ordering
- Fast, extensible technical foundation for future features
What we learned
We'd handle the sales conversation differently: explain more clearly from the start what a proper website makes possible compared to a plain Google Maps listing — before the project, the leap in quality wasn't fully clear to Bubini.
Next step
Need something similar?
Tell us about your case — let's see whether we can help.